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Build and scale a business where AI is central to your strategy, operations, and growth.
Created by Marcus Webb · AI Strategy Advisor
30-day money-back guarantee
This course includes
Moving beyond simply *using* AI, this course guides you on how to build a company *around* AI. We explore the foundational principles of an 'AI-first' mindset, examining how integrating AI at the core of product development, customer engagement, and internal processes creates a sustainable competitive advantage. You’ll learn to identify core business problems that AI is uniquely suited to solve, rather than applying AI as an afterthought. We delve into the practicalities of architecting an AI-first organization. This includes selecting the right AI technologies, building and managing AI teams, establishing robust data infrastructure, and developing scalable AI models. You'll understand the unique challenges of product management for AI-driven features and how to measure their success effectively, moving beyond traditional KPIs. Finally, the course covers scaling your AI-first venture. We discuss go-to-market strategies, continuous innovation, navigating regulatory landscapes, and fostering a culture that embraces experimentation and data-driven decision-making. Learn how to build a resilient business poised for long-term success in an increasingly AI-dominated world.
5 modules · 15 lessons · 4h 32m
Marcus Webb
AI Strategy Advisor
Marcus advises executive teams on where AI actually changes unit economics, and on the governance needed before a pilot becomes a dependency.
30-day money-back guarantee
This course includes