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AI for Business Leaders & Strategy

Cut through the hype and make smart, profitable decisions about AI.

4.3

(8 reviews)

65 studentsEnglish

Created by Marcus Webb · AI Strategy Advisor

$85$129Save 34%

Enrol now

30-day money-back guarantee

This course includes

16 video lessons
3h 24m of content
Downloadable resources
Full lifetime access
Certificate of completion
30-day money-back guarantee

What you'll learn

A plain-English model of what AI can and can't do in 2025
How to spot the workflows where AI actually pays off
A buy-vs-build decision framework for AI tools
How to run a pilot that proves value in 30 days
Governance, risk and data policy that won't slow you down
How to lead your team through the change

About this course

Most AI initiatives fail not because the technology is bad, but because leaders can't tell a genuine opportunity from a shiny demo. This course gives you a clear, business-first framework for evaluating AI: what it's actually good at today, where the ROI hides, how to buy vs build, and how to govern it without strangling it. We skip the maths and the hype. Instead you'll work through real decisions — vendor selection, pilot design, risk, and rollout — using the same questions the best operators ask. By the end you'll have an AI roadmap for your own team and the vocabulary to lead the conversation.

Course content

4 modules · 16 lessons · 3h 24m

The three ways AI creates value
13m
Cost, risk and the hype cycle
10m

Requirements

No technical background required
A team or business you want to improve

Your instructor

M

Marcus Webb

AI Strategy Advisor

Marcus advises executive teams on where AI actually changes unit economics, and on the governance needed before a pilot becomes a dependency.

$85$129Save 34%

Enrol now

30-day money-back guarantee

This course includes

16 video lessons
3h 24m of content
Downloadable resources
Full lifetime access
Certificate of completion
30-day money-back guarantee