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AI for Business Leaders & Strategy

Cut through the hype and make smart, profitable decisions about AI.

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(3,120)
3,120 studentsEnglish

Created by Rebecca Hollis · AI Strategy Advisor, ex-McKinsey

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This course includes

  • 16 video lessons
  • 3h 24m of content
  • Downloadable resources
  • Full lifetime access
  • Certificate of completion
  • 30-day money-back guarantee

What you'll learn

  • A plain-English model of what AI can and can't do in 2025
  • How to spot the workflows where AI actually pays off
  • A buy-vs-build decision framework for AI tools
  • How to run a pilot that proves value in 30 days
  • Governance, risk and data policy that won't slow you down
  • How to lead your team through the change

About this course

Most AI initiatives fail not because the technology is bad, but because leaders can't tell a genuine opportunity from a shiny demo. This course gives you a clear, business-first framework for evaluating AI: what it's actually good at today, where the ROI hides, how to buy vs build, and how to govern it without strangling it. We skip the maths and the hype. Instead you'll work through real decisions — vendor selection, pilot design, risk, and rollout — using the same questions the best operators ask. By the end you'll have an AI roadmap for your own team and the vocabulary to lead the conversation.

Course content

4 modules · 16 lessons · 3h 24m

  • What AI is actually good at (and not)Preview
    12m
  • Reading past the demoPreview
    11m
  • The three ways AI creates value
    13m
  • Cost, risk and the hype cycle
    10m

Requirements

  • No technical background required
  • A team or business you want to improve

Your instructor

R

Rebecca Hollis

AI Strategy Advisor, ex-McKinsey

Rebecca advises boards and leadership teams on where AI creates real value — and where it quietly burns money. She's led AI adoption at two ASX-listed companies.